Track up to 30% More Conversions with Server-Side tagging
- Track up to 30% more conversions
- Reduce % of “unknown” traffic sources
- Improve the effectiveness of ALL marketing efforts
What We Offer
- Server-side container setup
- Server setup
- Consent mode v2
- Audit of existing tracking
- Fixing existing tracking
- Full tracking setup
- Server-side container setup
- Server setup
- Consent mode v2
- Audit of existing tracking
- Fixing existing tracking
- Full tracking setup
- Server-side container setup
- Server setup
- Consent mode v2
- Audit of existing tracking
- Fixing existing tracking
- Full tracking setup
Not sure which solution is best for you?
Adherence to Standards
Reduce reliance on Third-Party cookies. By 2025, all major players will ban 3rd party cookies. Server-side tracking is a future-proof solution to keep your tracking 100% accurate.
Our tracking solutions are 100% GDPR compliant. They help ensure that your Ad accounts are not suspended and avoid corporate fines.
Server-side tracking does not rely on device-based tracking. Avoid further data loss from Ad-blockers and iOS 14 updates.
Why Upgrade to Server-Side Tagging?
Data Quality
Tracking key performance indicators is one of the most important aspects of optimizing costs. However, ad blockers, Apple’s Intelligent Tracking Prevention, changes in regulations, and browser privacy updates, like disabling third-party cookies, have made it challenging. Server-side tagging helps with data quality, minimizing all these factors.
Data Privacy
Server-side tagging helps protect data from third-party vendors. In client-side tagging, third-party vendors have full access to users’ personal data provided on the site. In server-side tagging, you control what you share with third parties because there will be only one container on your website— it acts as a centralized, protective buffer.
Page Load Speed
One container means that only one pixel is installed on your site. It helps improve performance and page speed, as every pixel means more network requests and more load on the end-user browser. Many pixels can slow down your site and contribute to a poor user experience.
Data Flow
All the data will run through one container, making it more transparent and easier to manage. This will save time for both developers and analysts. This also makes understanding the data flow easier and more logical.
Why Upgrade to Server-Side Tagging?
Data Quality
- Tracking key performance indicators is crucial for optimizing costs.
- Ad blockers, Apple’s Intelligent Tracking Prevention, and browser privacy updates (e.g., disabling third-party cookies) complicate tracking.
- Server-side tagging improves data quality by minimizing these challenges.
Data Privacy
- Server-side tagging helps protect data from third-party vendors.
- In client-side tagging, third parties have full access to users’ personal data.
- With server-side tagging, you control data sharing through a centralized container, acting as a protective buffer.
Page Load Speed
- Having one container means only one pixel on your site, improving performance and page speed.
- More pixels result in additional network requests, which slow down the site and affect user experience.
Data Flow
- All data flows through a single container, making management and transparency easier.
- This saves time for developers and analysts while simplifying understanding and managing the data flow.
Fill out the Form for a Free Consultation
If you’re unsure which solution is best for you or you believe you’re request in more nuanced – leave your details and we will be in touch shortly.
