What Is Reformance?
Reformance is founded by an ex-Googler whose job was creating and executing Google Ads strategies for E-commerce and Leadgen clients. He has over 500 million EUR in Google Ads generated revenue behind his back.
Hi, my name is Henry, I worked as a Google Ads Strategy Lead at Google.
Having managed over 100 million ad spend across all business verticals – I’ve seen it all: the good, the bad, and the ugly. I know exactly what and when to do to produce results with Google Ads. I started my own agency to share the best that Google has to offer with small and medium businesses. The goal is to help your business grow.
Meet the Team
Henry-Jörgen Rautits
Henry is a true Estonian workhorse.
During his 1.5 year tenure @ Google as a Google ads strategy lead, he managed Google ads for some of Europe’s largest B2B Software, SaaS & Finance companies.
In 2023, he quit Google in order to work more closely with a smaller number of clients.
Day to day Henry manages Google ads accounts and makes sure we all follow the same optimisation protocols to ensure highest standards are met for all accounts we manage.
During the weekend, you can find Henry playing guitar or hiking with the kids. He likes to escape the cold during winter months – so you never know where he will spend the next Christmas.
Sergey Gordeev
For most of his career, Sergey has worked in SaaS sales, from account manager roles to Head of Sales.
The switch from Sales to Digital Marketing happened when he accepted a role in Google.
During 2 years @ Google, Sergey became the top 5 Google Ads Strategist in Europe.
His reputation and track record can be attributed to applying sales experience to B2B and Ecom customer marketing journeys.
In Reformance, Sergey is responsible for general strategy and Sales activities.
During the weekend, you can find him skating or walking with his 2 shipperke dogs.
Viktoria Asarovska
Vika is a skilled Google Ads Manager who has mastered her craft alongside top Google professionals, whilst gaining invaluable insights.
With a penchant for an active lifestyle, she thrives in sports like snowboarding and wakeboarding, where the word “bored” doesn’t exist.
Just as she organizes her sports gear, she meticulously arranges Google Ads campaigns, ensuring everything is in its perfect place for optimal performance.
Hendrik Laas
Hendrik is both hardworking and dutiful.
He has worked on countless web applications, using Laravel (PHP), WordPress, React, Angular and other frameworks.
Nowadays, he puts much of his efforts towards helping businesses set up server-side tagging and make both performance and design adjustments to websites, helping people grow their businesses.
Having founded successful businesses before, Hendrik is a true go-getter who does not know how to sit on his hands.
Get MORE, Spend LESS with Google Ads
With the explosion of AI, Google Ads is changing. What worked 12 months ago is not working today, and you can already see this in your ROI.
It can take months or years for old-school agencies to adjust; you don’t have this time. Competition is becoming fiercer by the day. The time to act is now!
Luckily for you, we created, tested, and executed modern AI Google Ads practices. Frameworks based on data that we gathered from the source – Google. So there is no guessing in our work, we are ready to help your business, to:
- Reduce your costs
- Improve your sales
- Earn more
Leave your contact details to set up a meeting with our team
Why Google Ads?
Google is the most powerful marketing machine on the planet, with more than 2 billion daily visitors. By advertising on Google, you are paying for ads and an ocean of data about your clients. And you are spending a lot!
Most agencies act as campaign managers, using a set-and-forget approach to earn more money on you. That means that 90% of the insights you are paying for are unused. This is a safe way to play it. The drawback is that your competitors are doing the same. As a result, your sales go down, and costs go up. Familiar situation? It doesn’t have to be that way!
